CONVEYING ITS CORE BRAND VALUES OF PROVIDING innovative, valuable, and durable plastic products, the Orocan brand name was coined 35 years ago. It is derived from two words, ‘ORO,’ which means gold in Spanish, and ‘CAN,’ which is English for containers, which, when combined, creates the phrase ‘gold container’.
The brand is always looking for innovative ways to create durable products that help make everyday life better, which is summed up in Orocan’s tagline, ‘Maayos Ang Buhay Mo!’
To address the water crisis in the country in the early years, Orocan produced pails and large water containers. It also created the Caha de Oro plastic cabinets and drawers to help organize and save space in small Filipino homes. The brand is now focusing on its insulated Koolit Icebox ice chest line, an innovation that has proven it can compete with the quality of established imported brands.
This year, Orocan is celebrating its 35th anniversary, and Filipinos can trust that current product lines are continuing to evolve, with new products continuously being developed to cater to the market’s needs.