FAIRPRICE HOUSEBRAND was launched in 1985 with a small range of food and grocery items, such as cooking oil, toilet rolls and rice. Offering Housebrand products reflects FairPrice’s commitment to moderate the cost of living for Singaporeans by keeping the price of these essential items fair and reasonable.
Over the years, the range of FairPrice Housebrand products and private labels has grown to more than 2000 items, including fresh and frozen produce, groceries, dairy products and non-food items.
Cooking oil is an excellent example. Housebrand’s selection of 11 types of cooking oil includes healthier varieties such as canola oil, soya bean oil and sunflower oil, as well as premium varieties such as olive oil (extra light, extra virgin and organic extra virgin) and rice bran oil.
A number of products in the FairPrice cooking oil range are endorsed with the Healthier Choice symbol – so you can be assured of all the nutritional benefits without having to pay more.
Because FairPrice upholds food safety and quality as a top priority, its Housebrand products are reliable and trusted by customers. FairPrice works closely with the Agri-Food & Veterinary Authority of Singapore (AVA) to ensure all its Housebrand products meet stringent quality standards.
FairPrice also has in place an internal quality assurance system, which includes factory audits and regular product reviews to help provide added assurance of product safety and quality.
For more information, visit www.fairprice.com.sg.