Great Eastern

GREAT EASTERN LIFE is not just a provider of insurance – it’s a LIFE company. Great Eastern Life wants to help Malaysians to LIVE GREAT; to make the most of every moment and live life to the fullest. By making an extra effort, it can help you transform the ordinary into great.

That’s why Great Eastern Life launched its LIVE GREAT Programme – to inspire Malaysians to turn their intentions into actions so that they can live healthier and better. The LIVE GREAT Programme is the first integrated health and wellness programme by an insurance company in the region and comprises five key components: Wellness Tools; Health Tips; Mobile Apps; Workshops and Events; and Exclusive Privileges.

Great Eastern Life has organised many popular and successful events under the programme including its signature LIVE GREAT Run event, which has been held for seven consecutive years and in 2018 attracted over 15,000 participants. Another fan favourite is the Great Eastern Viper Challenge, which was held at five venues across the country with newer and bigger challenges.

Great Eastern Life is also the exclusive partner of The Star Health Expo, Malaysia’s biggest health and wellness fair. And to support Malaysians pursue their passions and achieve their dreams, it has sponsored The Amazing Race Asia and Asia’s Got Talent for the third consecutive year.