OFFERING SINGAPORE’S FINEST QUALITY RICE AND PRODUCTS, Tong Seng Produce maintains a consistently high standard for its delicious and nutritious brand SõngHè. In addition to its traditional fragrant rice, SõngHè also offers wholegrain rice options to encourage healthy eating.
Consumer safety is a priority at Tong Seng Produce, with all rice arriving in Singapore immediately stored in one of its six chilled warehouses until it is delivered to retail outlets. The chilled warehouses keep SõngHè rice free from weevils without the need for fumigation, so customers can enjoy rice the way it ought to be enjoyed – with complete peace of mind.
SõngHè’s mantra of “Good Man, Good Deeds, Good Rice” has not only become a catchphrase over the past 14 years but also encourages doing good deeds in Singapore. In 2016 and 2017, SõngHè collaborated with Lianhe Wanbao to launch the “Kindness Begins Today” Campaign. For each heartwarming good deed featured in Lianhe Wanbao, SõngHè donated 500 kg of SõngHè Rice and 60 litres of Tsuru Cooking Oil to a designated charity, with a total of 13,000 kg of SõngHè Rice and 1560 litres of Cooking Oil donated.
As one of the largest rice and cooking oil importers and also a responsible enterprise, Tong Seng Produce keeps sustainability and environmental issues at the forefront of its processes. Today, it is proud to announce that it is a member of the Roundtable on Sustainable Palm Oil (RSPO).