AUSTRALIA’S LEADING NATURAL health company, Blackmores, develops products and services that deliver a more natural approach to health, based on their expertise in vitamins, minerals, herbs and nutrients.
With over 80 years of history, it was the founder, Maurice Blackmore’s vision for the company that shaped Blackmores’ naturopathic heritage, which has a strong influence in the way the brand approaches health conditions and maintenance of wellbeing.
Blackmores provides quality products for everyone, from infants all the way to senior citizens. In August 2017, the brand ventured into a new category – Infant Nutrition, by introducing Blackmores Toddler Milk Drink (for toddlers aged 12 months and above) into the Singapore market. Blackmores Singapore also launched several new products to attract a larger group of consumers, such as the Exercise Range, targeting Singaporeans who are embracing a more active lifestyle.
It also continues to hold consumer-centric events, such as the Senior Citizens Campaign in December 2017, whereby families were brought closer to nature at a vegetable farm, Bollywood Veggies, to learn more about how certain natural ingredients can help improve brain health.
Blackmores also believes in giving back to society and engages in CSR events. The brand participated in the community outreach event, ‘A Healthy Community, A Happy MacPherson’ in March 2018 to reach out to community residents.
Blackmores constantly improves itself through consumers’ feedback and quality research. Its academic and professional arm, Blackmores Institute, is dedicated to ensuring Blackmores’ products are the best quality through extensive clinical studies.