MANULIFE’S STORY WITH THE FILIPINO started in 1901 when it sold its first policy in the country and later on, established operations in 1907. Since then, generations of Filipinos have trusted the Canadian firm to help protect themselves and their loved ones. Manulife attributes its longevity to its professionalism, integrity, and customer-centricity.
It listens to its customers’ pulse to develop relevant solutions. For wealth building and management, it has Affluence Gold, an affordable one-time investment that gives unlimited growth, and limited-offer Affluence Max Elite, a variable life product with start-up bonus upon purchase. For retirement planning, it offers Affluence Builder Plus, an investment-linked product with low entry fees. To promote health, it runs ManulifeMOVE, a program that rewards customers with special rates on their premiums based on their daily average steps for a year. Recently, it introduced GradMaker, the first mobile application that helps parents save for their children’s college education by purchasing investments with their mobile device.
Manulife runs a corporate social responsibility program Peso Smart. Co-created and run by employees, the financial literacy program teaches saving and investing to public elementary students.
Beyond 110 years, Manulife is driven to serve more Filipinos through 7,400 advisers and 51 branches.