WHAT BEGAN 27 YEARS AGO as a small section of SM Department Stores has grown through its infancy as ‘Nursery Care Corporation’, and now matured into one of the nation’s most popular and trusted sources of infant products: Baby Company. With a wide range of high-quality newborn and infant merchandise – from nursing, feeding, and weaning essentials to clothes, toys, toiletries, furniture, carriers, and more – Baby Company aims to provide families with everything they need to embark on one of life’s most rewarding journeys.
Baby Company has also grown its range of educational media to encourage infant mental development, with the goal of raising babies that are happy, healthy, and active.
A first for the Philippines in the newborn and infant space, Baby Company has its own loyalty card – the Mom Card – which now has more than 400,000 members nationwide. As well as earning reward points that can be redeemed for store discounts or free gifts each time a customer shops at Baby Company, members are invited to participate in educational talks and other special events. It’s just one more way that Baby Company continues to strengthen the connection between the brand and its loyal customers.