WITH ITS CUSTOMERS’ INTERESTS AT HEART, Prudential delivers world-class customer experience by remaining true to its brand philosophy of ‘Always Listening, Always Understanding’. Committed to providing financial freedom and peace of mind through retirement planning, education savings, family protection and wealth management, Prudential helps Malaysians build a financially secure future.

With medical insurance and child protection needs at the top of consumers’ minds, Prudential launched two new solutions earlier this year: PRUmy medical plus, and PRUmy child plus, to meet growing demand for customisable and flexible insurance products.

The only financial services company with a human face as its logo constantly demonstrates it is a company with personality and heart. Prudential gives back to the community with two flagship Corporate Responsibility projects, PRUkasih (free financial protection for the urban poor) and Cha-Ching and Duit Right (financial literacy for children).

Prudential aims to help Malaysians understand that insurance is more than just a product, it is a financial solution to help achieve one’s life goals and financial freedom and have peace of mind.