CREATING HEALTHIER PRODUCTS and effective consumer engagement platforms to lead a healthier lifestyle are the cornerstone of the Naturel brand’s success. Its consistent pursuit of product quality improvement and its relevant new products extension have resulted in ongoing consumer loyalty and support.

A pioneer in introducing the nutritional benefits of Omega 3 and Omega 6 to cooking oil, Naturel continues to innovate and has rolled out a healthy cooking oil with DHA.

It has also expanded into organic food, launching a series of organic pasta in 2017.

While 2017 was a challenging year for most FMCG companies, the Naturel brand displayed great resilience and sustained its leading position in the soft oil category by deepening its consumer engagement platforms through road shows and new trade marketing activities to create product impact and deliver greater value to consumers.

Naturel engages its consumers not only in the mass media but also in the digital media. The brand started the first of Naturel Care for Your Loving Hearts video series in Youtube and received an overwhelming response by charting over two million viewership in a month.

In another soft oil product group, olive oil has moved into mainstream consumer acceptance. Naturel Olive Oil is the current leading brand in the soft oil product group, according to 2017 Nielsen Audit research.

Earlier this year Naturel organised a PR visit for a group of ten journalists to Seville, Spain, where its olive oil is freshly farmed, cold pressed and packed before shipped directly to Malaysia.

It was a great experience where the journalists witnessed how Naturel Olive Oil is produced, seeing different varieties of olive trees and fruits. And of course, savour a healthy Mediterranean diet using freshly produced Naturel Olive Oil.