AS THE OLDEST AND MOST ESTABLISHED LIFE INSURER IN MALAYSIA, with an asset size of RM79.6 billion and over three million in-force policyholders, we continue to set new standards every year as a progressive industry leader. To maintain our leadership position, we are committed to helping our agents provide the most trusted and professional advice in the industry. At Great Eastern Life, we understand the importance of staying ahead of changes in the way people use technology to capture new business opportunities. This is why we have upgraded our digital capabilities to boost distribution and serve our customers better.
As we celebrate our 110th anniversary this year, one commitment has underpinned our legacy of success over 110 years – giving our best in everything that we do. We will continue to pursue the highest levels of excellence and set new standards as we achieve greater success. We will also ramp up our efforts to promote healthy living and help our life-planning advisors strengthen customer engagement through our LIVE GREAT Programme.