CARL F. REHNBORG STUDIED THE NUTRITIONAL HABITS OF URBAN DWELLERS, with a diet high in sugar, salt and fat, and found that they suffered from poor nutritional health. To help people to balance their diet, and fill any nutritional gaps, he introduced the first multivitamin/multimineral supplement for sale in North America, called Vita-6 in 1934. His company was renamed Nutrilite, and Amway acquired a controlling interest in 1972. It has since grown to become the world’s No. 1 selling vitamin and dietary supplement brand.
To help integrate its products into customers’ busy lifestyles, Nutrilite has introduced the new Healthy Breakfast Kit, an easily prepared, balanced meal replacement package which saves precious time. BodyKey by Nutrilite is another product promoting healthy living. It is a customisable weight management programme that addresses weight loss from multiple aspects including physical activity, nutrition, stress as well as rest. This holistic programme is tailored to a customer’s specific needs and weight goals and works with the InBodyWATCH to help make sustainable weight loss achievable.
To further engage customers, Nutrilite launched the BodyKey Consumer Challenge 2018, a team-based competition with attractive rewards, to help people achieve their weight loss goals.